Privacy Policy
Last updated: 2026-05-29
1. Introduction
This Privacy Policy explains how PredictMe AB ("PredictMe", "we", "our", or "us") collects, uses, stores, and protects personal data when you visit our website, use our services, purchase a test, participate in research activities, or otherwise interact with us.
We are committed to protecting your privacy and processing personal data in accordance with the EU General Data Protection Regulation (GDPR), applicable Swedish data protection laws, and other relevant regulations.
2. Data Controller
For privacy-related questions or requests, please contact us at the email address above.
3. Personal Data We Collect
Information You Provide
We may collect:
- Name
- Email address
- Phone number
- Date of birth
- Gender (where relevant)
- Billing and payment information
- Account credentials
- Survey responses
- Customer support communications
- Information voluntarily submitted through forms
Health and Biological Data
If you use our epigenetic testing services, we may collect:
- Biological sample information
- Epigenetic biomarker data
- Health-related information you choose to provide
- Lifestyle and wellness information
- Test results and reports
Under GDPR, certain health-related information may constitute "special category personal data."
Automatically Collected Information
When you visit our website, we may automatically collect:
- IP address
- Browser type
- Device information
- Operating system
- Usage statistics
- Referring URLs
- Pages viewed
- Session information
4. Legal Bases for Processing
Contract Performance
To:
- Provide testing services
- Deliver reports and insights
- Manage customer accounts
- Process payments
- Provide customer support
Consent
We rely on explicit consent when processing:
- Health-related data
- Epigenetic data
- Research participation data
- Marketing communications (where required)
You may withdraw consent at any time.
Legitimate Interests
We may process data to:
- Improve our products and services
- Maintain platform security
- Prevent fraud and misuse
- Conduct internal analytics
Legal Obligations
We may process personal data when required to comply with legal or regulatory obligations.
5. How We Use Personal Data
We use personal data to:
- Provide epigenetic testing services
- Generate personalized reports and insights
- Deliver customer support
- Process orders and payments
- Improve our products and algorithms
- Ensure service security and integrity
- Communicate with users
- Conduct scientific and statistical analysis
- Fulfill legal obligations
6. Research and Product Development
PredictMe may use data for scientific research, product development, algorithm improvement, and statistical analysis.
Where possible, data used for research purposes will be:
- Anonymized; or
- Pseudonymized and protected through appropriate safeguards.
Where required by law, we will obtain separate consent before using personal data for research purposes. Research results are generally published only in aggregated or anonymized form.
7. Sharing Personal Data
We do not sell personal data.
We may share data with:
Service Providers
Including providers of:
- Cloud hosting
- Data storage
- Customer support
- Payment processing
- Analytics
- Laboratory services
These providers only process data under contractual obligations and appropriate confidentiality requirements.
Professional Advisors
Including legal, accounting, and regulatory advisors where necessary.
Regulatory Authorities
Where required by law, court order, or regulatory obligation.
Business Transactions
In connection with mergers, acquisitions, financing transactions, or asset sales.
8. International Transfers
Personal data may be processed outside the European Economic Area (EEA).
When international transfers occur, PredictMe implements appropriate safeguards, including:
- EU Standard Contractual Clauses (SCCs)
- Adequacy decisions issued by the European Commission
- Other GDPR-approved transfer mechanisms
9. Data Security
We implement appropriate technical and organizational security measures, including:
- Encryption in transit and at rest where appropriate
- Access controls
- Authentication and authorization procedures
- Regular security reviews
- Monitoring and incident response procedures
While we strive to protect personal data, no system can guarantee absolute security.
10. Data Retention
We retain personal data only for as long as necessary to:
- Provide services
- Maintain customer records
- Meet legal obligations
- Resolve disputes
- Conduct legitimate business operations
Health and testing data may be retained for longer periods where necessary to provide ongoing services, comply with regulations, or where consent has been provided.
When data is no longer needed, it is securely deleted or anonymized.
11. Your Rights Under GDPR
Subject to applicable law, you have the right to:
- Access your personal data
- Correct inaccurate information
- Request deletion of personal data
- Restrict processing
- Object to processing
- Withdraw consent
- Receive a copy of your data in a portable format
- Lodge a complaint with a supervisory authority
Requests may be submitted to: privacy@predictme.com
We may request verification of identity before responding.
12. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Ensure website functionality
- Measure performance
- Analyze usage
- Improve user experience
Where required by law, non-essential cookies are only used after obtaining your consent.
Users may manage cookie preferences through our cookie banner.
13. Children's Privacy
Our services are not intended for individuals under 18 years of age unless expressly permitted under applicable law and parental or guardian consent has been obtained where required.
We do not knowingly collect personal data from children without appropriate authorization.
14. Automated Decision-Making
PredictMe may use algorithms and statistical models to generate health, wellness, biological age, or longevity-related insights.
These outputs are intended for informational purposes and should not be considered medical diagnoses, treatment recommendations, or medical advice.
Users may contact us for additional information regarding how such analyses are performed.
15. Changes to This Policy
We may update this Privacy Policy periodically.
The latest version will always be available on this page, and the "Last updated" date will indicate when changes were made.
16. Contact Information
PredictMe AB
Email: privacy@predictme.com
If you believe your privacy rights have been violated, you may also contact the relevant supervisory authority, including the Swedish Authority for Privacy Protection (IMY).
